Trusted Asset Management
in Malaysia & Beyond
Affin Pheim Asset Management is a leading independent fund manager dedicated to protecting and growing wealth for institutions, corporations and individuals across ASEAN.
Affin Pheim Asset Management is a leading independent fund manager dedicated to protecting and growing wealth for institutions, corporations and individuals across ASEAN.
Affin Pheim Asset Management Sdn Bhd was established in 1994. Built on a foundation of rigorous fundamental research and independent thinking, Affin Pheim has grown into a trusted name across institutional and retail fund management.
In 2026, Affin Pheim became part of the Affin Bank Group — combining a boutique investment heritage with the strength of one of Malaysia's leading banking institutions.
From a boutique value-investing firm to a diversified asset manager under Affin Bank Group — each milestone reflects our commitment to excellence.
A comprehensive range of conventional and Shariah-compliant funds across equity, fixed income and balanced strategies.
We take the time to understand each client's unique financial goals, risk tolerance and investment horizon — then we craft solutions tailored specifically to them.
Our senior management brings decades of combined experience in capital markets, fund management, compliance and operations.
10+ years in capital markets & fund management. Former Portfolio Manager at Manulife; prior Investment Analyst & Fund Manager at Affin Pheim covering equity, unit trusts, EPF and private mandates across Malaysia and ASEAN.
20+ years in financial services and banking. Leads end-to-end portfolio operations — ensuring accuracy, compliance and scalability across all asset classes and client mandates.
10+ years in capital markets spanning dealer representation, central dealing and compliance. Deep expertise in Shariah capital market regulation; alumnus of SIDC's ICMTD Programme.
40+ years in insurance, reinsurance & financial services across Malaysia, Singapore and England. Formulates corporate strategy and business plans for Affin Pheim Islamic Asset Management.
20+ years in financial services spanning compliance, investment analysis, dealing and portfolio management. Supports conventional and Islamic portfolios as Senior Central Dealer / Fund Manager.
Seasoned C-suite executive with 30+ years across financial services, capital markets and investment management. Chartered Accountant, FCPA Australia, and MBA holder with leadership experience in fund management, investment banking and corporate finance.
18+ years in financial and capital markets operations — business outsourcing, stockbroking, investment banking and custodian banking. Oversees day-to-day operations for Affin Pheim Unit Trusts Berhad.
10+ years in capital markets spanning dealer representation, central dealing and compliance. Alumnus of SIDC's Islamic Capital Market Graduate Training Scheme (ICMTD Programme).
As a member of Affin Bank Group, Affin Pheim Asset Management operates within a robust governance framework spanning the entire group structure.
Corporate structure as at 2026 — Affin Bank Berhad wholly owns Affin Pheim Asset Management, which wholly owns Affin Pheim Islamic Asset Management and Affin Pheim Unit Trusts.
Our Board brings together senior leaders from banking, investment management, corporate finance and Islamic finance, providing independent oversight and strategic guidance.
~4 decades in banking & financial services. Former SEVP & Head of Community Financial Services Malaysia at Maybank. Expertise in retail banking, wealth management, Islamic finance, digital transformation and sustainability governance.
30+ years in financial services. Former Regional Head of Corporate Banking at CIMB Group. Expertise spans M&A, capital markets advisory, credit risk and cross-border corporate governance across ASEAN.
Currently CEO of AFFIN Islamic Bank Berhad. Former CEO of Principal Islamic AM and MD Investment Banking at CIMB. Deep expertise in Islamic banking, sustainable finance and asset management.
Also serves as CEO & CIO of Affin Pheim Asset Management. 10+ years across equity research, portfolio management, unit trusts, EPF and private mandates. Former Portfolio Manager at Manulife Investment Management.
CEO of Affin Pheim Islamic Asset Management. 40+ years across insurance, reinsurance and financial services in Malaysia, Singapore and England. Chartered Insurer and Fellow of the Chartered Insurance Institute (UK).
Additional Islamic Board members will be updated upon client confirmation.
Chairman of Affin Pheim Unit Trusts Berhad Board. Independent Non-Executive Director providing strategic leadership and governance oversight across fund management operations and regulatory compliance.
Independent director contributing governance expertise and objective oversight in the best interests of unit holders and the overall management of fund affairs.
Non-independent director representing the parent company, Affin Pheim Asset Management Sdn Bhd, bridging group strategy with Affin Pheim Unit Trusts Berhad's operational direction.
The Investment Committee meets weekly to review buy/sell recommendations across all portfolios. Each Fund Manager or Investment Analyst attends 3–4 company visits per week and presents findings to the Committee, where collective decisions are reached by consensus.
All stock recommendations are based on extensive in-house research. Ideas are raised at every Investment Committee Meeting (ICM), approved through a team-based process guided by Affin Pheim's time-tested Investment Philosophy and Criteria.
